These media creation steps guide us through every project.
 objective
We push to identify one clear specific statement. For
example:
•
Employees need to know our mission statement.
• Customers need to see these three functions of our
product.
• Our company needs to sell more ...
 audience
We try to evaluate and understand your target audience. We look
through your eyes, listen through your ears.
What are the audience demographics? Are there language
barriers? Where will the media be
seen..at work, home, or at
a trade show?
 the creative plan
The creative plan comes from the defined objective and
audience. The plan could be a
simple outline, a storyboard, or a written script. It
answers the questions, "What will we say? How will we say
it? What format shall it take - a web page or site,
DVD, Youtube? How will we best deliver the message - through
humor, testimonials, statistics, metaphor?
We sometimes struggle with corporate politics - but our job
in the end is to design an effective presentation that meets
the agreed upon objective.
 production
We execute the Creative Plan by using professionals that
create media projects every day. In the end, image quality is
subtly transferred and tells your employees and customers
you care
about what they think.
Our video
production teams have a minimum of 10 years experience. We
have freelance talent available for on-screen and voice
over, backgrounds, teleprompters, professional lighting,
high definition cameras and more. Our web design gurus
critique each other's work, pushing each other to become
better.
 editing
Editing
is a combination of having the right hardware and software
to do the job, but technical and artistic skills make the
difference. Again, the primary objective is what we strive
for. Fancy effects aren't employed to wow you, unless the
end result is communicating the objective. Our video artists
continue to succeed through ongoing training and love of
their craft.
 you!
No one at GP knows your business more than you do! We
need your input. We talk, we email, we ask questions.
We give you tools to help us. Typically we post our drafts
of work to you on a private server for your content team to
go over. Want to sit in on an edit session? You're more
than welcome. We are a boutique company that prides itself
in personal service to our loyal customers.
 duplication, distribution
Once the media project is approved we're ready for the
premiere. In the case of DVDs we use nothing but brand name
materials. And sometimes the packaging can be just as
important as what is on the media. Meticulous design of DVD
case inserts, and labels, and proofs to our customers is
standard procedure.
Need
your video on Youtube? Need your website up asap? Need 1000
DVD copies mailed to each of your customers? Yes, yes, yes.
 archiving
We back-up and store your project and can make quick
changes a year or two later. With Gifford Productions there
is no need to worry about outdated content.
 ready to get started?
Discuss
your next media project by filling out a short form
here.
Or call our sales team directly toll free 1-866-843-3633.
Thanks for reading.
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