With or without us, these media creation steps can help guide you to success on your next media  project.

Objective

Audience

Try to evaluate and understand your target audience. Look through their eyes, listen through their ears. What are the audience demographics? Are there language barriers? Where will the media be seen, at work, home, or at a trade show? Derive the media tool and format by knowing audience expectations.

A creative plan

The creative plan comes from the defined objective and audience. The plan could be a simple outline, a storyboard, or a written script. It answers the questions, "What will we say? How will we say it?  What format shall it take? How will we best deliver the message - through humor, testimonials, statistics, analogy? Your job in the end is to design an effective presentation that meets the agreed upon objective.

Production

Video production gear should be of the highest quality, with professional lighting and sound. In the end, image and sound quality tells your employees, customers and vendors you care about what they think, and value their time with a professional impression. When budget allows execute the creative plan by using professionals that create media projects every day.

Editing

When budget allows having the great instinct and the artistic skills of a professional editor can be the ROI difference. If not, stick to the core objective. Understand when effects should be used - solely when  the end result is communicating the objective.

You

No one knows your business like you. With us you can choose to sit in on a video editing session. You should feel more than welcome to work with editors helping to make the decisions. They need your input. Drafts of projects should be posted and streamed from a password protected server for your content team to go over.  Having your content managers sign off on each step of the way helps ensure success.

Duplication, distribution

Once the media project is approved you are ready for the premiere. But hold on. Packaging your masterpiece can be just as important as what is in the media. Design of print materials, DVD case inserts and labeling should be taken as a standard procedure. Knowing how to create an authored standard DVD, Blue-Ray DVD, or mobile media can be time consuming - so don't begin or promise the night before!

Archiving

Return to your masterpiece in a few weeks and you will undoubtedly see something you want to change. Back-up and store your project. Archiving allows you to make changes in a few weeks, or a year later when business processes, services or people change.

Want help?

Discuss your next media project by calling toll free 1-866-843-3633, 9-5, M-F, or filling out our online contact form here.